Question · Q4 2025
Margaret May asked about the acceleration in Private Label penetration and the specific levers the company plans to use to continue pushing this penetration higher in 2026.
Answer
CEO Dave Flitman highlighted that Private Label products offer value to customers (cheaper, high quality) and are more profitable for the company, with sales force incentives aligned. He expressed confidence in continued upside, noting that 25% of independent restaurant customers already have over 70% penetration with their brands, indicating significant room for growth through innovation and sales force focus.
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