Question · Q4 2025
Maria Clara Infantozzi from Itaú BBA S.A. requested an update on the competitive landscape within the fiber industry and Vivo's perspective on potential M&A opportunities in this sector. She also asked for insights into future profitability expansion, identifying specific areas for efficiency gains, and how these efficiencies would be balanced with the expansion of the B2B segment.
Answer
Christian Gebara, CEO of Telefônica Brasil, described the fiber market as highly fragmented, noting Vivo's market share increase from 18.8% to 19.3% and strong net adds, while some competitors experienced negative growth. He sees significant room for consolidation, citing higher market shares in other countries, but emphasized the need for the right target with good quality, minimal overlap, and fair pricing. Regarding profitability, Gebara highlighted a 4.4% increase in operating costs (below revenue growth) despite a 6.4% rise in personnel expenses, driven by digitalization and AI-led efficiencies in customer care. He clarified that B2B margins are positive, especially for connectivity and managed digital services, and that many digital B2B services contribute positively to operating cash flow without requiring CapEx.
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