Maria Ripps's questions to Fluent (FLNT) leadership • Q2 2025
Question
Maria Ripps of Canaccord Genuity Group Inc. inquired about the factors causing the significant Q2 decline in the Owned & Operated segment and its potential for stabilization. She also asked for an update on the progress of the strategic partnership with Rebuy.
Answer
CEO Don Patrick explained that the Owned & Operated decline was driven by a narrowed and more volatile media supply on biddable platforms following the FTC settlement, which impacted the company's ability to buy media at acceptable margins. Regarding the Rebuy partnership, he stated that while it's still in its early stages, progress is ahead of schedule on the product and operational fronts, with good momentum in onboarding merchants and significant upside potential for 2025 and 2026.