Question · Q3 2025
Maria Rips with Canaccord asked about the specifics of Etsy's OpenAI partnership, including listing availability for U.S. sellers and prioritization, and sought clarification on the performance fee structure, particularly if Etsy covering it is an extension of offsite ads or if there are offsetting transaction cost savings.
Answer
CEO Josh Silverman explained that the OpenAI partnership allows for organic listing presentation and direct data feed for in-chat purchases, processed via Etsy Payments. He clarified that Etsy pays a success-based commission to OpenAI, similar to an affiliate fee, and is currently not passing this cost to sellers, thus it's not part of the offsite ads program.