Question · Q4 2025
Mario Saric asked how Brookfield Asset Management plans to balance its drive for brand awareness in the individual investor and wealth channel with maintaining its historically strong institutional culture.
Answer
Conor Teskey, CEO, emphasized that Brookfield's culture is a core asset and will not change, continuing to guide its operations, client partnerships, discipline, and long-term investing. He clarified that increasing brand awareness is about reinforcing the distinct Brookfield brand, which stands for stability, discipline, and long-term focus, ensuring that all stakeholders understand and represent these values.
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