Question · Q3 2026
Mark Altschwager asked about the drivers of upside versus the Q3 gross margin plan, specifically by brand and markdown performance. He also questioned what offsets are allowing the company to maintain its full-year guidance despite expectations for higher holiday promotions in Q4.
Answer
Frank Conforti, Co-President and COO, explained that Q3 gross margin outperformance was largely due to healthy top-line sales and better store occupancy leverage across all brands. For Q4, the company is maintaining its annual plan for 100 basis points of gross profit margin improvement, hoping to be conservative despite expected promotional holiday events, clarifying this doesn't mean planning deeper promotions but acknowledging historical sales event patterns.
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