Mark Altschwager's questions to Ulta Beauty (ULTA) leadership • Q2 2025
Question
Mark Altschwager followed up on the Target partnership, asking if there are sufficient margin tailwinds from core operations and new initiatives to offset the loss of high-flow-through royalty revenue in 2026.
Answer
President and CEO Kecia Steelman confirmed the royalty revenue has a 60-65% flow-through but expressed confidence that the 'Ulta Beauty Unleashed' strategy will generate enough growth to replace any lost royalties. She reiterated that the partnership's end does not alter their long-term financial targets and allows for greater focus on their core strategy.