Mark Carden's questions to Ollie's Bargain Outlet Holdings (OLLI) leadership • Q2 2025
Question
Mark Carden asked about the difference in sales capture between 'warm box' locations (former Big Lots) and the existing store base, and also inquired about Ollie's Army sign-up trends among former Big Lots customers.
Answer
EVP and CFO Robert Helm noted no noticeable top-line sales difference between organic and Big Lots openings, but highlighted better operating margins in the converted locations due to lower rents. President and CEO Eric van der Valk confirmed that new stores, a majority of which are former Big Lots locations, are seeing outpaced growth in Ollie's Army acquisition, as these customers appreciate the familiar deep-discount value proposition.