Question · Q3 2025
Mark Carden inquired about the continued strength in Sprouts' differentiated products despite the overall slowdown. He asked if customers were spreading out their shopping more or becoming more price-sensitive on less differentiated items like produce, if there were shifts in overall wallet share, and about the broader promotional environment. He also asked about the pace of adding private label SKUs given the softening consumer.
Answer
Nick Konat, President and Chief Operating Officer, confirmed that differentiation levels remained strong, with the most differentiated and innovative products driving the strongest growth. He noted that Sprouts' share of wallet was holding or slightly up, indicating customers were not shifting spend elsewhere, but rather spending a little less on the tail end of their basket. Regarding private label, Nick stated they maintain an aggressive pace of adding unique SKUs, not competing on national brand comparisons, and will continue to fuel this pipeline. Jack Sinclair, Chief Executive Officer, reiterated aggressive investment in the Sprouts Brand.