Question · Q4 2025
Mark DeVries questioned the impact of significant product refreshes, like the Platinum card, on existing customer engagement and spend. He asked if existing customers change their card usage with new value, and if there's a delay in their awareness and engagement compared to new customers.
Answer
Steve Squeri, Chairman and CEO, noted that existing customers engage quickly, though not as immediately as new customers who are drawn by the new value proposition. He highlighted the Platinum travel app as a key driver, leading to a 30% uptick in Q4 travel bookings and a 20% increase in Resy restaurant spending, indicating a highly successful launch that engaged both new and existing cardholders.
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