Question · Q4 2025
Mark DeVries requested a deeper dive into the benefits derived from Rocket's technology investments, asking for specific, quantifiable examples of improved conversion rates, efficiency savings, and incremental revenue generation.
Answer
Varun Krishna (President and CEO, Rocket Companies) explained that Rocket, as a homeownership business, views AI as an accelerant rather than a disruption risk due to the industry's regulated and repetitive nature. He stated that AI increases capacity, improves conversion, removes friction, and expands lifetime value, with these gains being 'very visible in Q4' because Rocket owns and deeply embeds AI into its technology stack. He emphasized that AI strengthens economics by automating aspects from lead integration and distribution to conversion, cost to originate, and recapture, with these metrics integrated into company operations and accountability.
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