Sign in

You're signed outSign in or to get full access.

Mark Kelly

Managing Director and Senior Equity Research Analyst at Stifel

Mark Kelley is a Managing Director and Senior Equity Research Analyst at Stifel Nicolaus, specializing in the internet sector within computer and technology, including internet software, commerce, and services. He covers 25 companies such as Alphabet, Wayfair, DoubleVerify, Chewy, Spotify, Etsy, Facebook, Netflix, and Pinterest, with a strong performance track record ranked #244 out of 10,084 Wall Street analysts on TipRanks, achieving a 63% success rate across 269 ratings and an average return of +24.60% per rating, including a standout +336.70% return on Pinterest. Kelley joined Stifel in 2021 after roles at Walleye Capital covering technology, media, and telecom stocks, Executive Director and Senior Analyst at Nomura Instinet since 2015, and previous positions at Citigroup, Barclays Capital, and Sterne Agee & Leach; he was recognized as a 'Rising Star' in equity research by Institutional Investor in 2017 and holds an MBA in Finance from DePaul University.

Mark Kelly's questions to Criteo (CRTO) leadership

Question · Q4 2025

Mark Kelly asked for clarification on the expected linearity of retail media's underlying growth throughout 2026, particularly whether it would be a step-up in Q3/Q4. He also requested a reminder of the incremental opportunity in CommerceGo as it transitions to a self-serve offering, removing minimum spend requirements for new cohorts.

Answer

CEO Michael Komasinski highlighted several growth drivers for retail media, including scaling auction-based display and new retailer wins. CFO Sarah Glickman confirmed that growth is expected to pace throughout the year, with Q1 and Q2 being more impacted by client scope changes. Michael Komasinski also explained that CommerceGo's self-service rollout targets SMBs but its cross-channel full-funnel optimization engine benefits the entire client base. Chief Product Officer Todd Parsons added that Go helps both large and small advertisers manage cross-channel complexities and dynamically reallocate budgets.

Ask follow-up questions

Fintool

Fintool can predict Criteo logo CRTO's earnings beat/miss a week before the call