Question · Q3 2025
Mark Mahaney asked about the biggest factors influencing the pace of margin expansion from 20% to 35%+, if the recent rate of expansion is indicative of future trends, Life360's top product development priorities, and the expected percentage of Pet GPS customers who will be existing Life360 users versus entirely new to the platform.
Answer
Russell Burke, CFO, identified scale and an increasing mix of higher-margin advertising revenue as key drivers for margin expansion. Lauren Antonoff, Executive Director and CEO, stated that product priorities include nurturing existing ad capabilities and Pet GPS, enriching the core app experience, and focusing on making the app better for aging parents in 2026. She also noted that the initial focus for Pet GPS is on existing members due to the differentiated offering.