Question · Q4 2025
Mark Murphy inquired about the early adoption and economic potential of Adobe's Firefly Foundry, specifically noting customer interest in private AI models for brand identity and style.
Answer
CEO Shantanu Narayen and President of Digital Media David Wadhwani explained that Firefly Foundry is a key component of the GenStudio offering, transforming the enterprise content supply chain by enabling custom model training on proprietary content, data, and brand guidelines. They highlighted its application for retailers, media, and entertainment companies to automate content production, localization, and generate images, videos, audio, and 3D models as a managed service, citing a significant increase in engagement and efficiency for a media and entertainment client.
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