Question · Q3 2026
Mark Smith questioned the Black Friday promotional strategy, noting a perceived absence of traditional doorbusters, and its potential impact on the Q4 outlook. He also inquired about inventory levels by category, particularly if promotions would heavily target hunt-shoot, and the margin profile of non-lethal personal protection items like Byrna and Taser compared to traditional firearms.
Answer
Jennifer Fall Jung, CFO, confirmed that while promotional, they did not feature doorbusters for Black Friday but are re-implementing them in December. Paul Stone, CEO, added that overall promotions are heavier year-over-year and they plan aggressive promotions soon. Jennifer Fall Jung noted that underperforming categories had proportionally lower inventory, while hunt and shoot, despite being slightly up, would be leveraged for sales. Paul Stone emphasized confidence in inventory levels, especially in fish and firearms/ammo, for promotional deployment. Jennifer Fall Jung stated that non-lethal personal protection is accretive to the category margin and attracts a new customer base.
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