Question · Q3 2025
Mark Zgutowicz followed up on previous comments regarding advertising opportunities, asking about Shopify's long-term strategy to capture a portion of merchant ad spend (estimated at 20% of GMV) and potential ad revenue share opportunities with ChatGPT for promoted listings.
Answer
Harley Finkelstein, Shopify's President, reiterated that Shopify's monetization strategy is tied to merchant success through GMV and Shopify Payments, declining to disclose specific deal economics. He emphasized that advertising remains a significant challenge for merchants, and Shopify aims to leverage its data and scale to provide solutions. The company's strategy involves driving greater scale, continuous testing, and reinvestment to achieve positive merchant outcomes, with more details expected at the next Shopify Editions. Finkelstein highlighted the focus on Shopify Campaigns, Shop App, and Collective to deepen Shopify's role as a comprehensive commerce partner.