Question · Q3 2026
Marni Shapira asked about the marketing strategy, specifically if the company would consider a loyalty program and if they are implementing basic customer capture methods like email or phone number collection to communicate directly with consumers.
Answer
Jim Conroy (CEO) stated they have a 'pretty decent' email database with a recent nice increase in active emails but no active text program currently. He mentioned experimenting with different messaging and aesthetics as the first marketing priority, with other ideas potentially explored over time. He also commented on the strong performance of the Brooklyn store.