Marni Shapiro's questions to TJX Companies Inc (TJX) leadership • Q2 2026
Question
Marni Shapiro noted the increased emphasis on 'gifting' in the prepared remarks and asked if this reflects a change in consumer behavior or company strategy. She also praised the 'storytelling' at HomeGoods and asked if improved in-store merchandising was a key unlock for seasonal events.
Answer
CEO Ernie Herrman explained that the focus on gifting has been a multi-year evolution to capture all seasons, driven by merchants sourcing more giftable products and the TJX brands becoming more desirable gifting destinations. He agreed that improved in-store merchandising and storytelling, like that seen for back-to-college, is a key factor in their success, as it makes shopping easier and drives impulse purchases.