Martin Hüsler's questions to SHLAF leadership • Q1 2025
Question
Inquired about the new Schindler X8 product's market positioning and rollout strategy, and also asked for the reason behind the divergence between order intake in units (down) and value (up).
Answer
The difference between order intake in units versus value is attributed to market mix, particularly the lower value of units in China. The Schindler X8 is described as an 'innovation launch' rather than a global product launch, targeting selected premium residential segments in specific markets with new technologies that will eventually be used in other products. It is a premium product for small to mid-rise residential buildings.