Question · Q3 2025
Martin Parkhøi questioned Novo Nordisk's significant GLP-1 market share loss in International Operations (IO), dropping from 80% to 50% in two years, contrasting it with Lilly's rapid gains. He asked if this was due to commercial execution in IO or product superiority. He also inquired about the device strategy, specifically the setback with Wegovy FlexStart in the US, and plans for 2026, including the relevance of vials and other devices.
Answer
President and CEO, Novo Nordisk, Mike Doustdar, explained that IO market share dynamics vary by region, with gains in some markets (e.g., UK) and losses in others (e.g., China due to online sales restrictions for Wegovy). He noted that losing market share was anticipated as competitors entered and that Novo Nordisk still has a patient base more than twice that of its competitor in IO, remaining optimistic about long-term volume potential. EVP of US Operations, Dave Moore, acknowledged the CRL for Wegovy FlexTouch and stated that Novo Nordisk is exploring other presentations for 2024, including vials and other devices, to offer more optionality, especially in the cash channel. He confirmed active dialogue with the FDA regarding FlexTouch.
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