Martin Saltzman's questions to Verb Technology Company (VERB) leadership • Q3 2022
Question
Martin Saltzman of AFM Investments asked about strategies to accelerate MARKET.live becoming a household name, the status of a previously discussed Google integration, the company's approach to courting influencers, and the potential for the advisory firm Alantra to facilitate international partnerships.
Answer
CEO Rory Cutaia expressed confidence that MARKET.live will inevitably become a household name due to the growing popularity of livestream shopping. He explained that the Google integration was deprioritized to focus limited resources on MARKET.live, which is seen as a far greater value creation opportunity. Cutaia confirmed they are actively courting influencers based on the size of their followings and will rely on them to promote the platform. Regarding Alantra, he stated that while he could not disclose specifics, the firm was engaged to evaluate serious inbound strategic opportunities.