Question · Q2 2026
Martin Yang inquired about the premium SKU mix for NBA 2K26, specifically if it was higher than previous years, and the material impact of season passes embedded in premium SKUs on the game's recurrent consumer spending (RCS) growth.
Answer
Karl Slatoff, President, confirmed that the premium SKU mix was higher, contributing to a higher average selling price. He attributed this success partly to offering seven days of early access with premium SKUs, which is longer than before. He noted that RCS is embedded in these packages, having a significant overall impact and contributing to the successful strategy.