Question · Q3 2026
Mary Sport inquired about the performance of new stores, particularly those in bankruptcy locations, and an update on the soft opening strategy for these stores, asking if it would continue.
Answer
Robert Helm (EVP and CFO) reported that new store performance has been extremely strong, with 85% beating plan. He noted that the soft opening approach, first used with 99 Cents Only Stores, has flattened the historical "reverse waterfall" (second-year comp decline), leading to much flatter comps in years two, three, and four.
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