Mason Marion's questions to Alarm.com Holdings Inc (ALRM) leadership • Q4 2024
Question
Mason Marion inquired about the assumptions for churn and Net Revenue Retention (NRR) in the 2025 outlook, given the subdued housing market. He also asked for initial feedback on the new AI-Deterrent product and its potential to drive video penetration.
Answer
CEO Stephen Trundle expects the SaaS revenue retention rate to remain strong around the 95% level, supported by lower customer churn from a soft housing market and a trend of new, stickier customers adopting higher-ARPU services. Regarding the AI-Deterrent product, he noted strong enthusiasm from partners and believes its novel capabilities can make remote video monitoring a mass-market offering, ultimately driving higher video penetration, though channel adoption will take time.