Matt Boss's questions to DOLLAR GENERAL (DG) leadership • Q2 2025
Question
Matt Boss of JPMorgan Chase & Co. asked about current consumer behavior across income cohorts and plans to amplify value, while also seeking an update on the progress of shrink recovery and other multi-year gross margin drivers.
Answer
CEO Todd Vasos described the consumer as resilient and value-seeking, noting accelerating trade-in from all income levels. He highlighted DG's value proposition through everyday low prices and over 2,000 items at $1 or less. EVP & CFO Kelly Dilts added that shrink recovery is progressing well due to multiple initiatives and that damages are also improving, reaffirming confidence in long-term margin drivers like the DG Media Network.