Question · Q2 2026
Matt Boss asked about Ralph Lauren's updated outlook for consumer health and macro assumptions for the back half of the fiscal year, inquiring if any changes in consumer behavior have been observed. He also asked about global brand awareness relative to the company's less than 2% market share and how this supports long-term revenue targets.
Answer
Patrice Louvet, CEO, stated that the company continues to see strong, broad-based momentum with no meaningful changes in consumer behavior, noting that demand remains healthy and the core consumer is resilient. He emphasized the strategy of shifting towards full-price, less price-sensitive customers. Louvet detailed strategic pillars including brand-building activations, a balanced product offering of core and high-potential categories, and distribution opportunities in key cities. Regarding global brand awareness, he noted it's highest in North America and Europe, with significant opportunities in markets like Germany and China. Justin Picicci, CFO, also acknowledged the question.