Matt Campbell's questions to EAST leadership • Q1 2024
Question
Asked for confirmation on new sales hires for the Craft business, the financial status of the mobile canning segment, and clarification on the strategy to make the Spirits division profitable, including the nature of potential partnerships.
Answer
The company confirmed the hiring of a successful business development manager in Seattle who is already driving sales. The mobile canning business is now EBITDA positive and sized appropriately. The strategy for the Spirits division involves achieving a cost-leading position in overhead and production to fund point-of-sale marketing, with a potential new partnership under advanced discussion to accelerate this profitability.