Question · Q2 2026
Matt Dembley inquired about Sprinklr's new hybrid pricing model, its structure, and potential revenue impact. He also asked how the shift to AI search is affecting Sprinklr's core platform and service offerings, and if customers' business models are transforming in response.
Answer
Rory Read, President and CEO, detailed the new simplified, bundled hybrid pricing for core products, aiming for transparency and ratable subscription revenue. He explained that Sprinklr is enhancing its core with new channels and AI-driven listening, integrating customer feedback and CCaaS to provide a unified voice of the customer, which is driving enterprise interest and services revenue.