Matt Martino's questions to Rubrik (RBRK) leadership • Q2 2026
Question
Matt Martino asked CEO Bipul Sinha about the evolution of Rubrik's go-to-market and sales motion to effectively sell a broader, more complex multi-product platform vision, encompassing new innovations in identity, AI, and data security.
Answer
CEO Bipul Sinha described Rubrik's three-stage multi-product go-to-market strategy: RubrikX (incubation), PLS (Product Line Sales team scaling early majority products), and then transfer to the core sales team. He emphasized that all products are built on the single Rubrik Security Cloud platform, which gets smarter with more adopted solutions, providing customers with a complete picture of data security and cyber resilience rather than fragmented insights.