Matt McGinley's questions to Trulieve Cannabis (TCNNF) leadership • Q2 2023
Question
Matt McGinley asked for clarification on the Q3 revenue decline guidance, questioning if it was primarily due to Arizona's heat or a more broad-based trend. He also asked if spending on the 'Smart and Safe Florida' campaign would now cease.
Answer
CEO Kim Rivers and President Steve White responded. Rivers noted that Florida is also experiencing extreme heat and price pressure. White confirmed that Q3 is seasonally weak in Arizona, and record heat levels this year would negatively impact transaction volume. Regarding the campaign, Rivers stated that the largest expense, signature gathering, is complete and spending will taper dramatically in the second half of the year.