Question · Q3 2025
Matt Owen followed up by asking why a partnership approach for mobile in-app supply is more appropriate than M&A, such as acquiring another SSP.
Answer
Ofer Druker, CEO of Nexxen International, stated that current SPO (Supply Path Optimization) practices require direct connections to in-app inventory via SDK companies, not through another SSP. Therefore, partnering directly with SDK companies is the effective way to build supply, and M&A for an SSP is not necessary for this purpose under current market conditions.
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