Question · Q2 2026
Matt Smith asked about the underpinnings of Uncrustables' sequential acceleration in the second half, including unique comparisons, pricing, and potential increased promotional support. He also inquired about the performance of the Dunkin' coffee brand, noting softer elasticities compared to Folgers or Bustelo, and if this was expected.
Answer
Tucker Marshall, Chief Financial Officer, stated that Uncrustables, which grew 7% in Q2, is anticipated to achieve low double-digit growth in Q3 and Q4, supported by marketing, protein innovation, distribution, and promotion, especially in the away-from-home channel. Mark Smucker, Chief Executive Officer and Chair of the Board, acknowledged strong performance for Bustelo and Folgers, and while Dunkin' grew, it faced competitive pricing pressure. He noted ongoing surgical pricing investments and innovation to support the brand, which is seen as having long-term runway.
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