Question · Q4 2025
Matt Smith asked if there was anything unique to call out on operating costs (beyond marketing being up double digits and evenly phased), and if the current level of investment allows for future SG&A leverage post-2026.
Answer
Steve Voskuil (SVP and CFO) expects operating costs to be fairly even across quarters, though R&D might build more in the back half. He stated that while investments are multi-year for future growth, they are balanced with the need for margin recovery in 2027. Hershey aims to fuel investment with productivity and savings, driving efficiencies in the supply chain and between lines, with the goal of seeing leverage across all lines over time.
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