Question · Q3 2025
Matt VanVliet asked about Wix's vision for re-engineering the web for the AI era, specifically how the company plans to make small business websites 'agent-ready' for discovery by LLMs like Gemini and ChatGPT, and what new products or features are planned to support this over the next three to four years. He also inquired about Base44's cohort retention trends for monthly customer plans compared to Wix, specifically on one-month or monthly retention.
Answer
CEO Avishai Abrahami detailed that Wix is ensuring all websites are indexable by LLMs and continuously adding new e-commerce standards (like OpenAI's MCP) to enable functionality within or discovery by LLMs. He emphasized the platform's role in supporting new AI standards for business visibility. CFO Lior Shemesh stated that Base44's early cohort behavior is similar to Wix's early monthly plans, and potentially better, with expectations for improvement as brand visibility grows and retention efforts strengthen.