Question · Q3 2026
Matthew asked about the proportion of sales from existing versus new Cartrack customers and requested examples of Cartrack Tag use cases. He also inquired about regulatory or technical issues for Tag rollout in new markets.
Answer
Zak Calisto, Founder and Group CEO, explained that net additions primarily represent new customers, while sales to existing customers typically involve full fleet adoption or new vehicle purchases not reflected in net additions. He described Cartrack Tag's use cases as tracking equipment or vehicles outside the GSM network. He stated that no such issues have been encountered in the markets where they are currently rolling out, though he acknowledged that regulations vary by country.
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