Question · Q3 2026
Matthew Boss asked about Ralph Lauren's strategy for sustaining long-term brand momentum amidst increased marketing investments, and requested details on the drivers behind the raised Q4 outlook, specifically post-holiday trends in North America and Europe.
Answer
Patrice Louvet, President and CEO, explained that Ralph Lauren sustains momentum through cinematic storytelling, cultural moments, and an 'always-on' marketing approach in key cities, leading to strong ROI and a shift towards younger, full-price, and female consumers. Justin Picicci, CFO, attributed the raised Q4 outlook to broad-based global momentum, particularly in North America and Asia, while acknowledging expected moderation due to wholesale timing and strategic off-price reductions.
Ask follow-up questions
Fintool can predict
RL's earnings beat/miss a week before the call


