Matthew Boss's questions to Bath & Body Works (BBWI) leadership • Q2 2025
Question
Matthew Boss inquired about CEO Daniel Heaf's perspective on growth opportunities after his first full quarter and asked about Q2 traffic trends and the August outlook.
Answer
CEO Daniel Heaf stated he sees even more opportunity for growth than initially thought, highlighting assortment, merchandising, leveraging the Beauty Park supply chain, and brand storytelling. CFO Eva Boratto noted that Q2 traffic was positive, with a strong June offsetting a softer May due to sale timing. She confirmed the Q3 sales outlook of 1-3% growth incorporates performance to date and is supported by upcoming launches like the Disney Villains collaboration.