Question · Q2 2026
Matthew Boss asked about the overall health of The North Face brand and the market share opportunity within the outdoor channel. He also inquired about the factors still constraining Vans, despite cited product improvements, given its underlying revenues were down high single digits.
Answer
Bracken Darrell, President and CEO, VF Corporation, affirmed The North Face's strong health, emphasizing strategies for year-round relevance, growth in the women's business, and expansion in categories like footwear. For Vans, he reiterated the critical focus on 'product, product, product' (e.g., Super Low Pro, skate loafer) and ensuring marketing is relevant, powerful, and socially-centered, with the SZA partnership expected to be beneficial.