Question · Q4 2025
Matthew Condon from Citizens JMP Securities asked about PubMatic's unique structural assets that differentiate it from other platforms in the new AI-driven advertising landscape, particularly regarding data and unique inventory access.
Answer
Rajeev Goel, Co-Founder and CEO of PubMatic, highlighted several differentiators: deep customer integrations with thousands of publishers, Activate enabling direct buying within their SSP for faster innovation, Agentic OS providing Model Context Protocol (MCP) enabled access, purpose-built AI infrastructure with NVIDIA, and rich first-party data from publishers and 250+ data partners on Connect. He emphasized that this complex ecosystem cannot be easily replicated.
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