Matthew Curtis's questions to POTBELLY (PBPB) leadership • Q2 2025
Question
Matthew Curtis from William Blair inquired about sales trends within the digital channel, specifically between pickup and delivery, and whether the recent digital platform relaunch has driven an uptick in sales.
Answer
CEO Bob Wright stated that while it's too early to comment on July sales specifically, the company is pleased with early data from the new web and app, seeing behaviors they hoped for. He noted there hasn't been a significant shift in behavior between first-party pickup and delivery versus third-party delivery in the last quarter. The company continues to focus on driving customers to its first-party channels.