Question · Q4 2025
Matthew Ford asked about the expected quantum of growth for the energy category in 2026 and beyond, given the very strong 19% volume growth in 2025, and whether a similar level of growth or moderation is anticipated.
Answer
CEO Damian Gammell expressed confidence in the energy category maintaining mid-teen growth, citing continued investment in canning lines, Monster's robust innovation pipeline (visible through 2028), ongoing distribution opportunities (especially cooler placements), and CCEP's market leadership. CFO Ed Walker added that the growth is healthy, with approximately half from core products and half from innovation, indicating it's not a one-off. Damian also highlighted the increasing role and improved taste profile of zero-sugar energy products.
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