Question · Q3 2025
Matthew Ford asked about the impact of increasing consumer affordability pressures across Europe, how these trends developed in October, and the potential effects on CCEP's strategy for prioritizing volume versus price mix, particularly concerning the outlook for top-line growth in Europe into 2026.
Answer
CEO Damian Gammell explained that consumer response to value pricing has been consistent, with away-from-home returning to growth. He anticipates consumer sentiment to remain consistent, with no change to the pricing strategy, which will continue to include price increases. Gammell expects balanced growth for Europe in 2026, incorporating price, volume, and potentially more mix as away-from-home strengthens.
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