Matthew Garland's questions to Ermenegildo Zegna (ZGN) leadership • Q2 2023
Question
Inquired about potential upside to the medium-term 15% adjusted EBIT margin guidance, the contribution of price and mix to growth, and the impact of the Real Madrid partnership on sales.
Answer
The company will provide an update on the EBIT margin guidance at the December Capital Markets Day. Growth was driven by a significant product mix shift towards higher-end items and like-for-like price increases, leading to a solid double-digit increase in average ticket. The Real Madrid partnership is considered a success for brand awareness and customer experience, though direct sales impact is hard to quantify.