Question · Q4 2026
Matthew Harrigan asked for Starz's reaction to DeepSeek (AI) and the perceived benefits of AI for content development. He also inquired how the development process differs now compared to when Starz was under Lionsgate's ownership, specifically regarding parameters emphasized, speed, and adaptation to demographics.
Answer
Jeffrey Hirsch, President and CEO, views AI as a powerful tool to enhance the business, citing its use in reducing content costs (e.g., Spartacus scenes), internal training, and improving efficiency in the D2C business by leveraging extensive acquisition, retention, and pricing data to optimize content scheduling, lifetime value, and churn. He emphasized that while AI is a tool, the creative process remains more art than science. Regarding the development process post-Lionsgate separation, Mr. Hirsch noted that owning their library allows for better control over front-end costs and generates incremental international revenue, while maintaining a strong relationship with Lionsgate for major shows and international sales.
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