Matthew Ingraham's questions to JinkoSolar Holding Co Ltd (JKS) leadership • Q2 2024
Question
Matthew Ingraham, on behalf of Philip Shen, inquired about the outlook for module pricing and gross margins for the second half of 2024 and into 2025. He also asked about demand elasticity from low prices and the expected timeline for resolving the industry's oversupply situation.
Answer
Gener Miao, CMO, responded that module prices are expected to remain at a 'relatively low level for a while' due to industry oversupply. He noted that margin recovery depends on the pace of cost reduction, which is happening daily. Miao sees healthy year-over-year demand growth across major markets and noted that supply-side pressures are easing as some new entrants abandon plans and government policies aim to control capacity. He expressed hope that the market could return to a 'rational level' within 'several quarters'.