Question · Q3 2025
Matthew Koranda asked Byrna Technologies Inc. to reconcile the Q4 2025 sales guidance with the substantial 70% lift in web traffic, questioned potential promotional strategies for the holiday season to boost conversion, and sought an update on wholesale expansion, including current door count and future goals. He also inquired about the commercial availability timeline for the new SOS alert technology and connected safety platform.
Answer
CEO Bryan Ganz explained that the Q4 guidance reflects a conservative view on conversion rates, as it takes time for new web traffic to convert, and daily web sessions continue to grow. He outlined the planned "Black and Orange" and "Black Friday Cyber Monday" sales, noting potential Q1 2026 spillover due to fulfillment timing. CFO Laurilee Kearnes stated that Byrna is well-positioned with its current 1,000-store retail footprint and will focus on expanding existing relationships rather than broad new store additions, though corporate stores in select markets are possible. Bryan Ganz confirmed the SOS alert technology would see phased releases starting in 2026, leveraging existing technology for quicker development.
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BYRN's earnings beat/miss a week before the call