Question · Q4 2025
Matthew Mardula, on behalf of Ryan Daniels, requested an update on patient referral segments, their momentum into 2026, and the impact of newer initiatives like the Calm partnership and increased provider/partner referral investments on attracting new or different patient demographics.
Answer
CEO Dave Bourdon stated that referrals remain a primary and efficient channel for new patient acquisition, growing commensurately with the business, noting only 2% of revenue is spent on patient acquisition. He mentioned the Calm relationship is still in early stages, contributing new patient volume but not yet meaningfully impacting 2026 financials. He highlighted that partnerships with large digital players like Calm are intriguing for attracting a younger, more digitally native demographic, distinct from LifeStance's historical patient base.
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