Matthew Mass's questions to Crexendo Inc (CXDO) leadership • Q3 2024
Question
Matthew Mass, on behalf of Josh Nichols, asked how Crexendo balances its direct sales efforts against leveraging its reseller channel.
Answer
CRO Jon Brinton described a balanced approach. The direct sales business serves as a 'company store' for gathering direct customer feedback. However, the company is investing heavily in growing its Software Solutions sales through the reseller channel due to its superior margin profile and the significant market opportunity, particularly with the Metaswitch community.