Matthew Mccartney's questions to Sleep Number Corp (SNBR) leadership • Q4 2024
Question
Matthew Mccartney from Wedbush Securities Inc. questioned the reasons for the outsized decline in the online channel and asked for a breakdown of the drivers behind the higher average revenue per smart bed.
Answer
CEO Shelly Ibach attributed the online channel's weakness to pressure at the low end of the product line, specifically the Classic series. She stated that the increase in average revenue was primarily driven by a favorable product mix from the successful high-end Climate series, while total promotional spending as a percent of net sales remained flat year-over-year.