Question · Q2 2024
Matthew McGinley questioned the dynamics of the quarterly gross margin, asking why it dipped early in the period before recovering to 50% in June, and sought conviction on the sustainability of this higher margin level.
Answer
Executive Chairman Boris Jordan attributed the early-quarter dip to excessive promotional activity around the 4/20 holiday, a practice he indicated the company will change. He expressed confidence in sustaining the 50% margin level, citing a strategic shift away from discounting, supported by significant improvements in product quality, potency, and the success of new product lines.
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