Question · Q4 2025
Matthew Smith asked for clarification on Monster Beverage's margin performance, specifically how gross margins expanded despite tariff and inflation pressures, and sought more detail on General & Administrative (G&A) expenses, including whether investment areas are ongoing or one-time.
Answer
Hilton Schlosberg, Vice Chairman and CEO, explained that gross profit margin increases were primarily due to pricing actions, supply chain optimization, and product sales mix (more zero sugar SKUs), partially offset by aluminum can costs (LME, Midwest Premium) and geographical sales mix. He noted that the impact of tariffs and aluminum price increases was modest and largely offset by selling price increases. Schlosberg anticipates modest cost increases in Q1 and Q2 2026 due to aluminum, then lapping high 2025 prices. Regarding G&A, he detailed specific items: a $9 million increase in performance-based incentive compensation, professional services for the new AFF San Fernando facility, and $6.6 million for digital transformation initiatives, clarifying that G&A as a percentage of sales is actually decreasing when adjusted for these items.
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