Question · Q3 2025
Matt Swanson asked about the DSP headwind, the steps Nexxen is taking in Q4 to address it, and if DSP diversity, particularly in the mid-market, is part of their strategy. He also inquired about the progress towards completing the full stack AI vision.
Answer
CEO Ofer Druker outlined Nexxen's strategy, including launching new programmatic TV ad solutions on the VIDAA OS, enhancing the self-service DSP, leveraging the Discovery tool with added mobile and exclusive ACR data, and investing in mobile in-app media. He also detailed the ongoing AI investment, its impact on the Discovery tool and DSP for efficiency, and upcoming SSP AI capabilities.
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