Question · Q4 2025
Matt Swanson asked about the return on investment (ROI) focus for Adobe's new productivity enhancements, seeking clarification on how the increased content creation capabilities translate into measurable business results for enterprises.
Answer
CEO Shantanu Narayen and President of Digital Experience Anil Chakravarthy emphasized Adobe's unique ability to close the loop from campaign creation and execution to commerce, providing analytics on traffic and conversion. They explained that GenStudio helps enterprises reduce content creation costs, increase agility, and improve marketing effectiveness and ROI by enabling more personalized content delivery across diverse digital channels.
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