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    Mauricio Munoz

    Senior Equity Research Associate at Raymond James & Associates

    Mauricio Munoz is a Senior Equity Research Associate at Raymond James & Associates, specializing in the Internet, Online Advertising, and Digital Media sectors. He supports coverage of companies in these industries, contributing to fundamental research and stock selection with a focus on actionable investment insights. Munoz began his tenure at Raymond James in Florida and has since built his career as an analyst, developing sector-specific expertise. He is registered with FINRA as a broker, holding regulatory credentials necessary for his analyst position.

    Mauricio Munoz's questions to Viant Technology (DSP) leadership

    Mauricio Munoz's questions to Viant Technology (DSP) leadership • Q3 2024

    Question

    Mauricio Munoz asked about the contribution from the strong political advertising season, whether it crowded out other advertisers on CTV, and how to think about Q1 seasonality after a strong political quarter.

    Answer

    COO Chris Vanderhook noted that while CPMs rose in swing states, Viant did not see a material pullback from other advertisers, and political spend slightly exceeded modest expectations. CFO Lawrence Madden clarified that political spend is a small part of the business (around 3% of CXT in H2) and its absence in Q1 2025 is not expected to materially impact growth, as the year-over-year headwind in H2 2025 will be manageable and easily offset.

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