Mauricio Munoz's questions to Viant Technology Inc (DSP) leadership • Q3 2024
Question
Mauricio Munoz asked about the contribution from the strong political advertising season, whether it crowded out other advertisers on CTV, and how to think about Q1 seasonality after a strong political quarter.
Answer
COO Chris Vanderhook noted that while CPMs rose in swing states, Viant did not see a material pullback from other advertisers, and political spend slightly exceeded modest expectations. CFO Lawrence Madden clarified that political spend is a small part of the business (around 3% of CXT in H2) and its absence in Q1 2025 is not expected to materially impact growth, as the year-over-year headwind in H2 2025 will be manageable and easily offset.