Question · Q4 2025
Mauricio Serna inquired about the long-term opportunities and potential for increased distribution for Saucony's Endorphin Azura franchise. He also asked CFO Taryn Miller to elaborate on the cadence of the tariff impact on gross margin, specifically which quarters are expected to be most affected.
Answer
President and CEO Chris Hufnagel expressed bullishness on the Endorphin Azura, citing strong initial market response domestically and globally, and its potential to open additional distribution. He highlighted the product's innovation and $150 price point as a testament to the product team. CFO Taryn Miller explained that while Q1's unmitigated tariff impact on gross margin is lower due to inventory composition, the impact is expected to become more pronounced in Q2 and the back half of the year, with the full $60 million unmitigated impact assumed through year-end.
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