Question · Q3 2026
Mauricio Serna sought clarification on Signet Jewelers' statement of being 'well within the range' for Q4 guidance, asking if it implied the top end or midpoint. He also asked about the promotional environment, specifically what Signet has observed at an industry level and its expectations for promotional intensity year-over-year.
Answer
COO and CFO Joan Hilson explained that being 'well within the range' for Q4 top-line guidance is based on Black Friday being a small part of the quarter and historical improved run rates from November to December. She noted that the guide's variability provides flexibility for pricing actions and EBIT, expressing cautious optimism for December. CEO J.K. Symancyk stated that it's prudent to be prepared for a promotional environment given consumer uncertainty, noting a slight increase in promotional response in November. He emphasized Signet's readiness to deliver value propositions without quantifying exceptional promotional activity, focusing on flexibility to drive top-line performance.
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