Question · Q4 2025
Mauricio Serna requested clarification on the term 'better conversion of Fall 2025 U.S. wholesale orders' mentioned in the CFO presentation. He also asked about the expected growth for U.S. wholesale in the second half and plans for new store openings in the U.S. DTC business.
Answer
EVP and CFO Jim Swanson explained that 'better conversion' refers to improved cancel rates, reorder rates, and replenishment metrics, making it the best performing season in several, driven by demand exceeding curtailed inventory supply and strong sell-through of new products and the 'Engineered for Whatever' campaign. For the second half, Jim Swanson stated the Fall 2026 U.S. wholesale order book is up, at the low end of mid-single- to low-single digit growth. For DTC, modest store openings worldwide are planned, with U.S. new openings offsetting closures due to fleet rationalization.
Ask follow-up questions
Fintool can predict
COLM's earnings beat/miss a week before the call