Question · Q4 2025
Max Gumport asked for Hershey's perspective on the narrative that the company will be unable to grow its chocolate volumes for several years post-pricing cycle, and if there's any historical precedence to counter this view. He also inquired about Hershey's learnings from the European chocolate market, where price elasticities significantly increased in mid-2025 after initial encouraging trends, and how the US consumer and market differ from Europe.
Answer
CEO Kirk Tanner countered the volume growth narrative by highlighting the resilience and emotional connection of the confectionery category, and the strong momentum of the salty business in permissible, better-for-you, and portion control segments (e.g., SkinnyPop, Dot's Pretzels). He stated that the US chocolate category is highly unique with strong brand differentiation, variety, and mainstream affordability (75% of portfolio under $4), unlike Europe's high chocolate tablet bar market and premium skew. SVP and CFO Steve Voskuil added that Hershey's international portfolio, being premium and limited in scale, experiences higher elasticity.
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