Question · Q3 2026
Max Gumport asked about a reasonable normalized segment profit margin for sweet baked snacks, given current impacts and a reduced long-term sales growth target. He also sought an update on Uncrustables trends, including total company versus retail growth, as the brand approaches its $1 billion revenue target.
Answer
CFO Tucker Marshall acknowledged sweet baked snacks profitability is below expectations but anticipates improvement in Q4, promising a revised profit margin target and trajectory in the next earnings call, focusing on bakery environment and cost management. CEO Mark Smucker expressed continued confidence in Uncrustables as a key growth driver, citing distribution gains in away-from-home and C-store channels, new household additions, brand expansion, and innovation, while maintaining market leadership despite category expansion.
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