Max Gumport's questions to Kraft Heinz Co (KHC) leadership • Q2 2025
Question
Max Gumport of BNP Paribas questioned if Kraft Heinz's reinvestment plans were sufficient compared to peers, given ongoing volume declines, and what provided confidence in the current level of investment.
Answer
EVP & Global CFO Andre Maciel defended their disciplined approach, emphasizing that they test investments before scaling them. He stated they feel the current plans are appropriate but will not hesitate to increase spending if opportunities show positive results, noting the expansion of the 'brand growth system' is driving current investment levels.