Question · Q3 2026
Max Rakhlenko from TD Cowen asked about the elasticity observed in the business due to selective price increases and how this impacted Q3 comps, specifically the contribution from transactions versus ticket. He also inquired about the timing of tariff flow-through and its expected impact on margins in Q4 and subsequent quarters.
Answer
Laura Alber, CEO, explained that elasticity varies by product and competition, emphasizing the importance of innovation, exclusive products, and improved service for pricing power. Jeff Howie, CFO, detailed that tariffs took longer to flow through due to delayed effective dates and aggressive front-loading of inventory, confirming a larger impact is expected in Q4, as embedded in the guidance.
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