Question · Q3 2025
Maxwell Fritscher asked about the direct-to-consumer (DTC) channel's conversion rate of leads to sales, comparing it historically and to recent experience, and how it relates to advertising spend.
Answer
Co-CEO Matthew Darden explained that recent technology and process improvements have significantly increased the DTC conversion ratio by allowing the company to issue more policies from customer inquiries without changing risk profiles, especially for cases where follow-up was previously difficult. This improved conversion has made advertising spend more profitable across the entire organization (agency and DTC), enabling increased marketing spend and lead volume, which in turn drives sales growth in both channels.
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