Question · Q4 2025
McClaran Hayes inquired about MasterBrand's full-year market outlook for 2026, seeking a breakdown by end channel, specifically comparing assumptions for the builder market versus home improvement. Hayes also asked for an explanation of the sequential deceleration in price realization from Q3 to Q4, differentiating between channel headwinds from weaker builder sales and increased promotional or competitive behavior.
Answer
President and CEO Dave Banyard indicated that both the builder and R&R (retail) markets are expected to be down mid-single digits in 2026, with the builder market potentially starting weaker but catching up due to easier comps. He attributed the Q4 pricing deceleration primarily to a mix shift towards lower opening price point offerings and the ongoing challenge of capturing price to mitigate tariffs, noting that overall volume and trade-down behavior were the larger impacts on Q4 results.
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